In 2020, Celine made a bold move by heading to the glamorous French Riviera town of Saint Tropez for its winter campaign. Captured by the talented creative director Hedi Slimane himself, the campaign featured British model Fran as the star of the show. This choice of location and model perfectly encapsulated the brand's sophisticated and effortlessly cool vibe, setting the stage for a visually stunning and impactful campaign.
The Celine Fall 2020 Campaign was a testament to Slimane's vision for the brand, showcasing a range of sleek and modern pieces that exuded understated luxury. The campaign imagery featured Fran lounging on a yacht against the backdrop of the azure Mediterranean Sea, embodying the effortless elegance and sophistication that Celine is known for. The choice of Saint Tropez as the setting added a touch of old-world glamour to the campaign, further enhancing the brand's image as a purveyor of timeless style.
The Celine Fall 2020 Ad Campaign continued to build on the brand's aesthetic, with Slimane's signature minimalist yet impactful approach evident in every shot. The campaign images featured Fran in a series of sleek and tailored looks that highlighted the brand's focus on precision cuts and luxurious fabrics. The use of black and white photography added a timeless quality to the campaign, emphasizing the classic yet contemporary nature of Celine's designs.
For the Winter 2020 Campaign, Celine once again turned to Saint Tropez as the backdrop for its imagery. The campaign captured the essence of the season with Fran clad in cozy knits, tailored coats, and statement accessories that exuded winter chic. Slimane's keen eye for detail and his ability to capture the essence of the brand's aesthetic in every shot made the campaign a visual feast for fashion enthusiasts.
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